We will ensure industry analysts are regularly briefed on your go-to-market strategy, products, solutions and performance. We’ll develop a process and cadence
for ongoing communication with analysts. This includes securing briefings and interviews, responding to inquiries and research requests and assisting with the
development of research reports and white papers.
With the advent of the 24-hours news cycle, continuously updated websites and shrinking newsrooms, the demand for thoughtful content has never been higher.
Contributed content can supplement editorial coverage and provides the opportunity to raise the profile of your brand and the executive bench. Our team of
copywriters and media strategists will work with your organization’s thought leaders and subject matter experts to accurately capture their voice and place
bylined articles with key publications. Whether it’s mainstream business outlets, industry trades or vertical specific publications, Challenger Marketing will
clearly convey your team’s expertise and unique opinions and perspectives.
We will work with our customers to help them arrive at a suitable marketing plan which will maximise results and keep within budget by advising on the most
appropriate marketing mix.
We ensure that we fully understand our client's products and services, and especially the key benefits. For a turnkey service we will visit to carry out the
interview, take photographs, write the story, and obtain approval from both our client and their customer. We can consult with editors about placing the story
and/or distribute the finished testimonial to an agreed media list.
Events and conferences
Communicating with the media or with distributors and clients can often be achieved most effectively at exhibitions, conferences and seminars. We can organise
venues, equipment and accommodation and encourage attendance, as well as providing press packs and material for attendees and the media.
Working with our clients we can identify topics for press releases.We will research the background material, write the press release and source a suitable
image ready for distribution to an agreed media list.